I enjoy Ikea’s efforts to create unique experiences. Ikea has just released their new catalog with over 328 high definition pages, tactile touch technology, no lag in the information, and most importantly it is very simple and intuitive to operate. The attached video explains their revolutionary approach.
Ikea’s Clever Twist On New Technology
Swisscom – Great Video On A Dynamic Living Brand
October 31, 2014This video showcases a great example of a complex brand that is simplified. The logo execution, along with other supporting…The Difference Between Being Different And Being Unique
November 4, 2014Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about "differentiators" when defining a brand. In branding terms, a…
