Do you love branding as much as we do? Do you write regularly on branding topics? We may have a lot in common... We are a group of branding experts and

Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition. There is an uncanny ability for most consumers

Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their "Secret Sauce" primarily in the development of their product or

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share

A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This

“At the end of the day, it’s about quality!” shouts the company CEO. Wrong! At the beginning of the day, it’s about quality. At the end of the day, it’s

Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of

It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create a section that includes a number of tagline options for

Brand identity is one of the most fundamental elements of a company. In an ever-growing market, it has become increasingly difficult for a brand to capture the attention of its intended audience. In a lake