A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt”, this painting was made with data gathered from Rembrandt’s previous paintings. This

Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of

Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every

Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack

Written by Alex Valderrama, Founder and Principal of Cranium Agency Starting a new company has many challenges, and the feeling of being overwhelmed is most likely the reason most people give

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning your new brand. Although our focus will be on new

Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about "differentiators" when defining a brand. In branding terms, a differentiator defines what brand qualities separate your brand from your

Written by Alex Valderrama, Founder and Principal of Cranium Agency Many years ago I worked as a phlebotomist at a major medical center while I attended design school. Little did I

One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native app?".