Category: Brand Launch

September 26, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The…

July 6, 2015

Even the accountants appreciate the brand! Imagine starting out with the oldest brand in your category. Your job is to…

February 16, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Starting a new company has many challenges, and the feeling of…

December 30, 2014

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…