August 16, 2019Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series…
September 28, 2018Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique…
September 24, 2017A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service.…- September 24, 2017When it comes to branding, few things are more important than the voice. Every successful brand has a voice, a…
August 29, 2017When we conduct brand strategy workshops, we are often given the challenge to define the "Brand Promise" for the company.…- June 13, 2017The goal of every brand is to create a strong bond with a multitude of "Micro-Moments." These micro-moments are crucial…
- June 13, 2017You probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm…
May 9, 2017Before we jump into the reasons to rebrand, in order to add context for this article, let's first discuss what…
September 29, 2016Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their…- September 29, 2016Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught…
Current trends, opinions, news articles, and musings about branding.
