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Current trends, opinions, news articles, and musings about branding.
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branding
Branding Principles – An interview with Alex Valderrama
August 16, 2019
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series…
Your Brand’s “Secret Sauce”
September 28, 2018
Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique…