Category: Digital Branding

August 16, 2019

Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series…

November 11, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The…

November 4, 2014

Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about "differentiators" when defining a brand. In branding terms, a…

October 13, 2014

Written by Alex Valderrama, Founder and Principal of Cranium Agency Many years ago I worked as a phlebotomist at a major…

August 16, 2014

Guru, guide, partner or helper? In the eyes of customers, does your content appear to come from a guru, guide,…

February 6, 2014

One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native…

January 6, 2014

In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…