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Current trends, opinions, news articles, and musings about branding.
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Entertainment
10 Lessons I’ve Learned About Naming
May 21, 2016
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name…
Positioning 101: For A Successful New Brand Launch
December 30, 2014
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…
BRANDING: Why is it so misunderstood?
July 6, 2013
The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.