Category: Healthcare

August 16, 2019

Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series…

May 21, 2016

Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name…

December 30, 2014

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…

July 25, 2014

It’s a simple fact. When your prospects are presented with unclear, inconsistent or muddled brand messages, they instinctively say “no,”…

July 6, 2013

The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.