Category: Start-up

August 16, 2019

Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series…

September 28, 2018

Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique…

September 24, 2017

A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service.…

August 29, 2017

When we conduct brand strategy workshops, we are often given the challenge to define the "Brand Promise" for the company.…

June 13, 2017

The goal of every brand is to create a strong bond with a multitude of "Micro-Moments." These micro-moments are crucial…

February 24, 2017

Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress…

September 29, 2016

Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their…

May 21, 2016

Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name…

April 9, 2016

It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create…

November 11, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The…