Current trends, opinions, news articles, and musings about branding.

Tag: brand strategy

  • December 30, 2014
    Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…
  • February 6, 2014
    One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native…
  • January 6, 2014
    In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…