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Current trends, opinions, news articles, and musings about branding.
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brand strategy
Positioning 101: For A Successful New Brand Launch
December 30, 2014
Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…
What is the Difference?
February 6, 2014
One of the biggest questions I hear often is... "What's the difference between a mobile web app and a native…
When Worlds Collide
January 6, 2014
In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…