Category: Brand Strategy

September 29, 2016

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught…

July 18, 2016

“At the end of the day, it’s about quality!” shouts the company CEO. Wrong! At the beginning of the day,…

May 21, 2016

Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name…

April 9, 2016

It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create…

March 9, 2016

Brand identity is one of the most fundamental elements of a company. In an ever-growing market, it has become increasingly difficult for a brand…

November 11, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The…

November 11, 2015

As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my…

September 26, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The…

July 21, 2015

Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move…

July 6, 2015

Even the accountants appreciate the brand! Imagine starting out with the oldest brand in your category. Your job is to…