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Current trends, opinions, news articles, and musings about branding.
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Category:
Brand Strategy
When Worlds Collide
January 6, 2014
In the past, traditional branding and marketing took on a role in one shape or another to include messaging and…
BRANDING: Why is it so misunderstood?
July 6, 2013
The term “Branding” is greatly misunderstood by the general public, business owners, and within the branding industry.
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