August 16, 2019Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series…
September 24, 2017A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service.…
August 29, 2017When we conduct brand strategy workshops, we are often given the challenge to define the "Brand Promise" for the company.…- August 29, 2017In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become…
- June 13, 2017The goal of every brand is to create a strong bond with a multitude of "Micro-Moments." These micro-moments are crucial…
- June 13, 2017You probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm…
April 25, 2017Do you love branding as much as we do? Do you write regularly on branding topics? We may have a…
April 9, 2016It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create…- November 11, 2015Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The…
November 11, 2015As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my…
Current trends, opinions, news articles, and musings about branding.
