Category: Content Marketing

September 26, 2015

Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The…

July 21, 2015

Let’s face it. When your prospects are presented with inconsistent or muddled brand messages, they instinctively say “no,” and move…

June 5, 2015

A lot has been said about purpose-driven branding the past several years, and for good reason. Roy Spence’s book “It’s…

December 30, 2014

Written by Alex Valderrama, Founder and Principal of Cranium Agency Today we will cover the initial steps necessary to begin positioning…

November 4, 2014

Written by Alex Valderrama, Founder and Principal of Cranium Agency We often speak about "differentiators" when defining a brand. In branding terms, a…

October 12, 2014

It’s a copywriting mistake I’ve seen many times and it can really hurt your brand image. The problem is marketing…

August 16, 2014

Guru, guide, partner or helper? In the eyes of customers, does your content appear to come from a guru, guide,…